Monday, 18 April 2011

Third New Designer of the Day for The Junction Boutique!


Anne Wiggins's products can be seen on http://thejunctionboutique.co.uk/short-gown-p-315.html.

The Junction Boutique is welcoming the third new designer of the day: Anne Wiggins. She shares her insights on her new brand:

Beauty, quality and luxury - even in the smallest details of our lives - have the ability to calm, reassure, uplift and inspire us.
Believing that women should feel elegant and effortlessly stylish during their downtime, and that seduction is all about discretion and subtlety for those with discerning, confident taste, Anne's unwavering attention to detail has resulted in the creation of this luxuriously relaxed, understated, glamorous, and contemporary - yet timeless - collection.

This limited edition collection of silk nightwear and loungewear is made to an exceptionally high standard.

Free from the obligation to produce in large quantities, Anne has painstakingly sourced the very finest raw materials and the best craftsman using traditional artisan techniques that cannot be replicated in mass-produced garments. All without compromising her ethical beliefs:
  • As a Buddhist for over twenty years, it is vital to Anne that the silk worms not suffer. She insists on the principle of ahimsa (non-violence). Traditional silk farmers boil the cocoons to kill the moths and harvest their cocoons. However, Anne favours the rarer and much more expensive – but infinitely more humane – approach whereby moths are allowed to mature and emerge unscathed from their cocoons. 

    In this process, because the one continuous silk fibre woven by the silkworm has been broken into many smaller strands by the emerging moth, the cocoon is degummed to remove the sericin and then spun like other fibres – such as cotton or hemp – rather than being reeled onto spools in one continuous silk strand. As a result of being spun as a fibre rather than being reeled as a thread, the fabric produced is warmer and softer, yet paradoxically can often be rougher to the touch. However, Anne painstakingly sourced a small factory in Japan that spins bespoke orders of the very finest quality, softest silk from these fibres. 

  • The fabric in Anne’s garments is not coated in softeners, elastomers, synthetic resins, nor has it been subject to chemical treatments that are toxic and contain suspected carcinogens.

  • At no stage in the production process are people exploited. Anne works with the factory inspection company SGS to do ongoing spot-checks to ensure that everyone working on her garments: is over 17 years old, works no more than 50 hours a week, has consistent access to natural light and unpolluted air throughout their working day, and is paid a fair wage.

  • Anne insists on quality controls greater than the ISO standards and those set by the Institute for the Conservation of Tropical Environments.

  • Anne considers quality as being crucial to every choice she makes regarding these garments. She feels that producing objects of a high quality that will last for many years amounts to a fundamental contribution to the environment: to manufacture clothing that will be disposed of after a few years of use – no matter how green the process of their manufacture and disposal – misses the point. Ethics and quality should go hand-in-hand... Anne believes that the right approach to this issue is essential to our future.
These elegant pieces will take you from play to the boudoir and beyond - flirty camisoles, dreamy sleepwear, sexy slips and luxurious robes - all constructed from the finest quality silk in a flattering Champagne colour...


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