Eco fashion has moved from a trend to a full scale movement; key voices within the industry are starting to call for a rethink on our extraordinary levels of clothes consumption. Lets be honest, we're all guilty of side stepping our eco-fashion conscience sometimes; it doesn't seem easy to be an eco goddess 100% of the time. So how you can do your bit and be an eco-angel?
Tip number one - Re-think your relationship with clothes
Although women's clothing prices have fallen by a third in 10 years, the level of clothes we purchase is also up by a third. As clothes get cheaper the market for cheap, fast, disposable fashion is fueled. Jane Shepherdson, the woman behind Top Shop, believes we have become a nation that's gone crazy for throwaway clothes: "People are addicted to shopping and consuming and having new things all the time. Things are so accessible, you can look like a celebrity immediately and for a fiver," she says. Develop a new relationship with your clothes and think about your own style – customizing and exchanging clothes can be far more fulfilling and is more eco-friendly.
No comments:
Post a Comment