Eco fashion has moved from a trend to a full scale movement; key voices within the industry are starting to call for a rethink on our extraordinary levels of clothes consumption. Lets be honest, we're all guilty of side stepping our eco-fashion conscience sometimes; it doesn't seem easy to be an eco goddess 100% of the time.
Tip Number 8 – Choose companies who care
There has been a surge in concern for fair-trade and ethically aware products - The Ecologist reported recently that the market for organic textiles in the UK is growing at 50% a year. Benefit people and planet by making informed choices about your purchases. Buy your basics from companies that care - Marks and Spencer was amongst the first retailers to introduce organic cotton ranges and policies against particular materials and treating or go on www.thejunctionboutique.co.uk. According to Oliver Horton at Drapers: "Consumers will become more knowledgeable and more interested in what they are buying. Easy access to information via the internet will give shoppers a greater insight into the products they buy, including their production process and history."
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