Eco fashion has moved from a trend to a full scale movement; key voices within the industry are starting to call for a rethink on our extraordinary levels of clothes consumption. Lets be honest, we're all guilty of side stepping our eco-fashion conscience sometimes; it doesn't seem easy to be an eco goddess 100% of the time.
Tip Number 2 - Go slow
So you've heard of fast fashion, but these days it's all about slow fashion, which promotes making responsible consumer choices by purchasing fewer; better quality clothes. The head of the London College of Fashion, Dr Frances Corner says: "We have to think more carefully before we buy, we have to buy fewer clothes anyway, and pay more for them - and not subsidise people who're living sometimes on 15p a week so we can change our image all the time." To join green brigade members such as Gwyneth Paltrow and Cate Blanchett check The Soil Association.
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