Eco fashion has moved from a trend to a full scale movement; key voices within the industry are starting to call for a rethink on our extraordinary levels of clothes consumption. Lets be honest, we're all guilty of side stepping our eco-fashion conscience sometimes; it doesn't seem easy to be an eco goddess 100% of the time.
Tip Number 7 – It’s cool to care
By pushing the boundaries of conventional fashion and proving that it's cool to care, eco-pioneer Katherine Hamnett was in 2007 named as one of Drapers great British Fashion Icons. According to the magazine: "Hamnetts impact extends beyond slogans into her utility-based, youth driven designs that are now helping to gentrify the fashion credentials of organic cotton, and she remains outspoken and hugely active in her campaigning for a greener world." We heart eco-chic!
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